There has been some news recently on how the FTC (Federal Trade Commision) wants to crack down on undisclosed “sponsored” blogging. The problem is that some companies pay bloggers to push their product or point of view, without disclosure. This corrodes the trust that the public has in bloggers in general. Since products, companies, and web sites are often mentioned and reviewed in the ClariSonus blog, I want to clarify the position of ClariSonus regarding sponsors and independence:
The www.clarisonus.com/blog site is supported personally by John Atwood, and accepts no advertising, sponsorship, or any other financial support. In the future, if needed, individual donations may be accepted (such a through PayPal), but there will be no strings attached.
Product reviews are done solely one the basis of the point of view of the reviewer and are not done in conjunction with or even with the knowledge of the company or product reviewed. Companies are free to comment on a review, but any commenters that are found to have an undisclosed sponsorship related to what they are posting will have their comments removed.
Authors of ClariSonus posts may have financial interests in products or organizations mentioned in their posts. These interests must be disclosed, either in their introductory biography or in the post itself. Authors for ClariSonus are chosen for their independence and integrity to avoid conflicts of interest.
The Privacy & Legal page on this site has been updated to reflect this policy. This is not a change in policy but rather a clarification of what we have always done. As a reminder of my own financial interests, I get royalty payments from Artemis Labs for the designs I’ve done for them and get royalty payments from Antique Electronic Supply for the One Electron line of transformers and chokes sold there. I do occasional consulting jobs in the consumer and pro-audio business, and these jobs will be mentioned if relevant to an article or review.
- John Atwood







